GMedia AD is a fully comprehensive solution that allows the effective planning and management of the commercial side of a broadcaster.

GMedia AD is the GMedia Suite module designed for managing airtime sales and traffic. GMedia AD enables users to review inventory availability, plan campaigns, book time, and analyze performance and revenue. Invoices may be generated and adjusted as necessary.

The integrated nature of GMedia AD ensures information is always visible in real-time allowing for enhanced inventory management and optimal decision-making.

• Break-Pattern & Pricing Rules - Enable users to define the commercial space as offered by a broadcaster starting from commercial break-pattern and going to commercial conditions and pricing rules.
  • Multi-channel break-pattern editing;
  • Individual events block templates;
  • Product categories;
  • Pricing rules definitions based on rate-card, GRP and other pricing rules;
  • Surcharge and discount options for placements and blocks.
• Break inventory - The commercial space to be offered and sold through the air-time sales process is encapsulated by a break inventory containing all transmission days and channels available for the sales operations.
  • Multi-channel commercial inventory structure;
  • Inventory initialization support (break-pattern deriving and commercial block transmission plan download);
  • Inventory blocks deriving from individual event block pattern;
  • Commercial block pricing and discount support;
  • Inventory and commercial block status tracking;
  • Commercial block content management;
  • Transmission block deriving and transmission content editing;
  • Law regulation conditions checking and reporting.
• Proposals and Campaigns - Enables users to prepare proposals and manage air-time sales campaigns to meet the client expectations and revenue demands.
  • Commercial time campaigns for media buyers and end-customers;
  • Multi-channel and multi-product campaigns;
  • Wide discounting and price calculation rules;
  • Campaign parameters specification (placement conditions, product version rotation, categories);
  • Immediate commercial order fulfillment recalculation according to spot placements and actual GRP data;
  • Detailed campaign reporting and up-to-date campaign valuation.
• Commercial Booking - Supports individual and bulk (rule based) commercial spot booking for individual campaigns and commercial inventory optimization.
  • Commercial spot booking wizard;
  • Rules based bulk product placement;
  • Fixed and floating product placements;
  • Spot placement position according to pricing coefficients and positioning criteria;
  • Product category checking and exclusivity enforcement;
  • Commercial inventory filling support.
• Commercial Traffic - Offers optimized commercial traffic functions to support all commercial media operations including: automatic media handling and version booking to speed-up daily traffic operations in transmission preparation and finalization; complete post-transmission download to get transmission and audience data.
  • Product version library management;
  • Tape and digital product version material storage description;
  • Transmission block content finalization support (spot ordering, spot positions);
  • Automatic problem indication support;
  • Commercial block jingles;
  • Commercial block dividing spots.
• Contracts and Invoicing - Provides contract management functions and complete billing/invoicing support.
  • Commercial contract management;
  • Automatic commercial contract status tracking and changes;
  • Commercial billing and invoicing functions;
  • Automatic client rebate calculation support;
  • Agency bonus calculation support.
• Reporting - A multitude of business specific reports can be produced on demand covering all areas of commercial planning, providing to the end users a complete and accurate overview of the sales operations performance.
  • Inventory, booking and traffic reporting;
  • Expected (order based)  and realized revenues (invoicing based) reporting;
  • Client rebate and agencies bonus  tracking;
  • Multilevel aggregation support (calendar levels, agencies, clients, sales representatives, channels);
  • Data filtering support (calendar periods, agencies, clients, channels, sales representatives).
• Integration - Gmedia Ad provides an extensive set of integration features with other systems and platforms.
  • GMedia Portal;
  • GMedia TX;
  • External media business management and broadcasting systems (channel management systems, rating systems, automation platforms, etc.);
  • Email and fax systems;
  • XML based applications and data interfaces;
  • Extensible metadata structures.

• Maximizes return on investment and revenue;
• Provides real-time information of airtime and revenue enabling better informed business decisions;
• Supports different sales models like GRP, fixed price, rate card and other sales models;
• Provides  enhanced inventory management;
• Supplies airtime optimization routines;
• Reduces operating costs;
• Improves inter-departmental collaboration and reduces back office operating costs;
• Supports automated rule-defined scheduling and space reservation, in order to support regulatory and station policies;
• Consolidated system eliminates the need for reconciliation;
• Supports long-term planning for increased efficiency;
• Provides real-time information for enhanced decision-making:
  • Provides real-time information of airtime and revenue enabling better informed business decisions;
  • Track sales team performance— set and track targets for sales executives.

• Television Broadcasters
  • RTP Television (Portugal)
  • SIC (Portugal)
  • TPA / TVC (Angola)
  • TV Zimbo (Angola)
  • Sport TV (Portugal)
• Radio Broadcasters
  • RTP Radio (Portugal)
  • Rádio Renascença (Portugal)
  • TSF (Portugal)