Key Features
- Break-Pattern & Pricing Rules - Enable users to define the commercial space as offered by a broadcaster starting from commercial break-pattern and going to commercial conditions and pricing rules.
- Multi-channel break-pattern editing;
- Individual events block templates;
- Product categories;
- Pricing rules definitions based on rate-card, GRP and other pricing rules;
- Surcharge and discount options for placements and blocks.
- Break inventory - The commercial space to be offered and sold through the air-time sales process is encapsulated by a break inventory containing all transmission days and channels available for the sales operations.
- Multi-channel commercial inventory structure;
- Inventory initialization support (break-pattern deriving and commercial block transmission plan download);
- Inventory blocks deriving from individual event block pattern;
- Commercial block pricing and discount support;
- Inventory and commercial block status tracking;
- Commercial block content management;
- Transmission block deriving and transmission content editing;
- Law regulation conditions checking and reporting.
- Proposals and Campaigns - Enables users to prepare proposals and manage air-time sales campaigns to meet the client expectations and revenue demands.
- Commercial time campaigns for media buyers and end-customers;
- Multi-channel and multi-product campaigns;
- Wide discounting and price calculation rules;
- Campaign parameters specification (placement conditions, product version rotation, categories);
- Immediate commercial order fulfillment recalculation according to spot placements and actual GRP data;
- Detailed campaign reporting and up-to-date campaign valuation.
- Commercial Booking - Supports individual and bulk (rule based) commercial spot booking for individual campaigns and commercial inventory optimization.
- Commercial spot booking wizard;
- Rules based bulk product placement;
- Fixed and floating product placements;
- Spot placement position according to pricing coefficients and positioning criteria;
- Product category checking and exclusivity enforcement;
- Commercial inventory filling support.
- Commercial Traffic - Offers optimized commercial traffic functions to support all commercial media operations including: automatic media handling and version booking to speed-up daily traffic operations in transmission preparation and finalization; complete post-transmission download to get transmission and audience data.
- Product version library management;
- Tape and digital product version material storage description;
- Transmission block content finalization support (spot ordering, spot positions);
- Automatic problem indication support;
- Commercial block jingles;
- Commercial block dividing spots.
- Contracts and Invoicing - Provides contract management functions and complete billing/invoicing support.
- Commercial contract management;
- Automatic commercial contract status tracking and changes;
- Commercial billing and invoicing functions;
- Automatic client rebate calculation support;
- Agency bonus calculation support.
- Reporting - A multitude of business specific reports can be produced on demand covering all areas of commercial planning, providing to the end users a complete and accurate overview of the sales operations performance.
- Inventory, booking and traffic reporting;
- Expected (order based) and realized revenues (invoicing based) reporting;
- Client rebate and agencies bonus tracking;
- Multilevel aggregation support (calendar levels, agencies, clients, sales representatives, channels);
- Data filtering support (calendar periods, agencies, clients, channels, sales representatives).
- Integration - Gmedia Ad provides an extensive set of integration features with other systems and platforms.
- GMedia Portal;
- GMedia TX;
- External media business management and broadcasting systems (channel management systems, rating systems, automation platforms, etc.);
- Email and fax systems;
- XML based applications and data interfaces;
- Extensible metadata structures.