GMedia Business Intelligence (GMediaBI) is a business intelligence solution aimed at media companies.

GMediaBI incorporates reporting functionality, ad-hoc navigation, dashboards and KPIs (Key Performance Indicators) geared to the needs of the media business. GMediaBI will help assess the current performance of media companies, identify trends and quickly react to the changing market.

The ease of access to information and ease of use promotes the creation of operational analysis, allowing this tool to be useful to the entire organization.

The solution comprises an intelligent set of routines that automate the import of data from any media system and turn it into structured information oriented to the media business, providing timely and accurate information and in formats that we use every day (MS excel, web, pdf and others).

GMediaBI provides Key Performance Indicators and analysis aimed at media companies.

Below, we present the main indicators that are part of GMediaBI solution. However, according to customer needs, customization is also possible.

Integrated Vision

• Analysis by bundle
• Alerts to control cancellations
• Sales indicators
  • Average discount
  • Average cost per second
  • GRP cost

Income

• Ranking per client, advertiser, media buying group and agencies
• Analysis by type of advertising
• Changes in GRP cost per negotiation
• Simulation of audiences for N customizable targets
• Seasonality analysis and seasonal discounts

Occupation

• Sales potential analysis
• Occupancy rate analysis
• Qualification of program scheduling occupancy
• Occupation share by bonus

Business Activity

• Vendors performance analysis
• Customer analysis
• Objective monitorization

• Standardisation, Quality and Accuracy
  Access to the same data source across the entire organization, providing reliable and consistent information;
• Fast and Safe
  Fast and secure access to information, with different access levels that can be set by analysis area or specific data access;
• Business Control
  Greater control of business variables through the use of KPIs and alerts;
• Detailed Historical Information
  Analysis of the evolution of business performance, exploring different kinds of analysis and indicators over time, making it easier to identify trends;
• Analysis Made Easier
  Through drill-down and pivoting operations it's possible to freely navigate from the macro indicators up to detailed records;
• Decision Support
  Updated and accurate information that enables decision makers to understand market trends and business, and support decision making;
• Fast Operational Management
  Presents information with different levels of detail, allowing analysis and reporting also at the operational level and not just at management level;
• Easier Customization
  In addition to the existing reports, users can easily and autonomously create new reports and do analysis on MS Excel;
• Resources Optimization
  Fewer resources dedicated to making analysis, freeing them to perform tasks with higher added value;
• Return On Investment
  Fast return on investment, because GMediaBI is a tool customized for the media market, with a very short time of implementation and delivery of the solution;
• Portability
  Release of information in several formats (MS Excel, MS Power Point, pdf, Email, SMS, smartphones, among others).
• Cost Reduction
  Reduces the need of recourse to information systems technicians and, above all, significantly reduces the time of deployment and customization of the solution.

• Television Broadcasters
  • SIC (Portugal)
• Radio Broadcasters
  • Rádio Renascença (Portugal)
• Newspapers
  • Público (Portugal)