GMedia Portal is an integrated solution for the management and execution of complex air time campaigns with capabilities that can help improve organizational effectiveness. It provides to channel operators and advertisers a comprehensive control over the available inventory to ensure effective break utilisation.
Campaign management and extensive reporting facilities are the main functions of GMedia Portal offering across an enterprise within one integrated platform, instead of relying on separate fragmented systems.
Measurement along the entire sales process ensures rapid analysis of campaign status, sales effectiveness and adherence to the sales plan and budget. Historical data further enhances this facility by providing trending and forecasting capability.
The flexible reporting tool enables ad hoc reports to be created simply via an intuitive graphical interface.
Delivering advantage through GMedia Portal is now critical to success in the competitive media market.
- Online ordering and maintenance;
- Managing in the same repository various channels;
- Controlling order values, minimizing billing mistakes;
- Online reporting of availabilities;
- Reporting of unavailable spots and bonus offers;
- Proposal simulation;
- Airtime auction to the best offer;
- Enable the enterprise organization to provide timely financial information and extensive report capabilities;
- Engage in powerful, demographic-based selling, using a spot engine capable of automatically placing thousands of spots;
- Maximise revenue generation in complex channel structures;
- Meet regulatory and station policy on spot placement;
- Run complex campaigns simultaneously, which frees up sales staff to sell more, and delivers maximum revenues to the broadcaster;
- Ensures spots are only placed in breaks where they are permitted.
- Supports new revenue opportunities - campaigns can be flagged and tracked for interactivity;
- Efficiently handle mass repeat channels - campaigns can be copied across channels and platforms;
- Rack sales team performance versus goals - set and track targets for sales executives, and generate commission figures;
- Make the most of exceptional airtime - apply premium price surchages to high value breaks;
- Maximise potential revenues by optimising available airtime - make the best use of the ad slots available;
- Free up your sales staff to keep selling;
- Integrated with other GMedia applications, such as scheduling, reconciliation, and related software tasks.
