GMedia AD is a fully comprehensive solution with easy planning and effective management of advertising campaigns and commercial services of a media company.

The process of selling advertising space, seeks to maximize the potential of sales and advertising revenues. GMedia AD provides a set of profitability tools and planning features that respond to broadcasters and advertisers needs, ensuring that information is always available in real time, optimizing the process of decision-making.

All the advertisement process is covered in GMediaAD, ranging from customer management up to campaign billing.

• Commercial Scheduling and Pricing
  • Unlimited channels or broadcasters;
  • Integration with scheduling management solutions;
  • Scheduling templates with break patterns per day, event or program;
  • Agile commercial scheduling management; independent from the scheduling management solutions.
• Ratecards
  • Ratecard based on price list, audience or other price rules;
  • Tracking of negotiation objective and its characteristics by time period, break, break type and day of the week;
  • Supports spot's preferential location in the break, multiproduct rates and seasonal discounts.
• Proposals
  • Efficiently supports commercial proposals based on grid planning or pattern planning;
  • Different types of discounts and pricing;
  • Controls proposals' status and versioning.
• Campaigns
  • Planning of multi-channel and multiproduct advertising campaigns, aided by automation planning;
  • Several planning tools;
  • Automatic value calculation of advertisement orders;
  • Imports electronic advertising orders.
• Playlist
  • Automatic product concurrent separation in the breaks;
  • Optimizes break composition according to spots profitability;
  • Commercial playlist integration with automation systems;
  • Speed and mass scheduling features.
• Reconciliation
  • Checks the differences between preview and real schedule for identifying broadcasting mistakes;
  • Upload of spot audience;
  • Control of broadcasting mistakes and spot compensation.
• Billing
  • Contract management and billing or integration with external billing systems;
  • Automatic billing;
  • Keeps track of contract changes and controls billing deviations.
• Reporting
  • On demand reports;
  • Schedule, campaign and playlist reports;
  • Reports upon preview and real revenues;
  • Bonus tracking and rappel management.
• Integration
  • Integration with several systems and platforms: GMedia Portal, GMedia TX, media management systems, broadcasting systems, e-mail, applications and xml data interfaces, extensible metadata structures.

• Maximize potential revenue of advertising
  • The provided automatisms and features allow the optimization of the available space for sale;
  • Provide real-time information on broadcast times and revenue forecasting, allowing business decisions supported on better information.
• Operational performance improvement
  • Unique solution that cuts across all areas bringing real time information and accompanying the advertising campaigns' lifecycle, ranging from proposals up to billing;
  • Improve company cooperation and coordination between areas.
• Improved service quality
  • Automatic positioning of spots at breaks;
  • Ability to import electronic advertising orders and export its confirmation allowing more effective communication with advertising agencies and reducing the probability of error;
  • Effective control of service and billing values in order to detect invoicing corrections.