November, 2011    

GSoft begins with a project that will be a reference in TV production planning.

Fabrika is the largest TV producer in Brasilia and one of the most well known in Brazil. The producer has a large production structure that works with clients from all over Brazil, producing commercials, branded content and entertainment. Having a well-qualified team ready to accept challenges, Fabrika won recognition from the market in these 10 years of existence. The producer offers a complete and integrated service, a film studio, production department, research and a core cast of post-production to ensure quality and answer to projects that require animation, 3D modeling and rotoscoping.”

GSoft leads in the Portuguese market developing and implementing software solutions for the broadcasting industry. Over the past 20 years, GSoft tools have been successfully delivering state-of-art, designed to cover management needs of broadcasters and TV producers.

With Fabrika, GSoft will be working on GMediaPlan improvements to better meet and answer producers’ needs in Brazil. GMediaPlan is a modern planning and control production system widely used by all TV channels in Portugal and Angola.

One of the main innovations to incorporate into the system will be a new version of financial management, which will complement the existing financial controls module in GMediaPlan.

According to José Luiz Nogueira, Partner and CEO at Fabrika, “GMediaPlan is the tool we were looking for budget management and production planning areas." Fabrika began a process of innovation in 2008 which ended on a construction of a new building with 1,700 square meters, investment in Media Asset Management system as well as new equipment in areas such editing. "But we were sure that the main objective of this modernization process was information flow and process management improvments. The deadlines in Brazil are increasingly short at the same time producers have to have the agility to answer the increasing demand of the market.

To Fabrika has become essential to know in real-time resources avalaibility, profitability and ROI on each production project. Fabrika's delivery improved once all production works faster and become more and more in tune with advertising agencies and clients, allowing the knowledge in real-time of producers' jobs.

Ricardo Freitas, Technical Director at Fabrika adds "On one hand, in Brazil we hadn’t found a solution which met our expectations, on the other hand, trying to develop a tool itself, would be a loss of focus and the uncertainty of the results." Ricardo is surprised by the flexibility of GMediaPlan. "A web based solution is perfect for professionals who are always traveling, allows ingest and query information in the field. The interface is fantastic and we were surprised by the team management and equipment modules."

According to Nuno Fonseca, Product Manager, “This first project in Brazil is an excellent opportunity to GSoft Team demonstrates GMediaPlan contribution at TV production efficiency, reducing stress and avoiding work duplication that often occurs day by day”. Nuno adds "As results, we are convinced that we will contribute to a better operational organization and to a clear vision of management activity, spending and revenues."

José Abecasis Soares, Director of International Business of GSoft says "After we lead home markets, we believe that GMediaPlan could reach a very significant market share in Brazil as well. The product answers exceptionally to producers needs, such as Fabrika, and also TV stations throughout Brazil."

The project will have an implementation period of two months, including developments customized to answer specific financial needs of the producer. In the end, there will be a demonstration event of the new GMediaPlan improvements and new skills acquired by Fabrika. This will greatly benefit not only the producer but also their customers, who will have a faster and more efficient production process.