June, 2011

Having consolidated its position in the home market, and with successful implementations abroad, GSoft begins its internationalization to Brazil. The option to focus on the Brazilian market was, according to José Abcasis Soares, International Business Manager at GSoft , "Determined by the careful evaluation of competitor's expansion patterns, as well as privileged access to local partners".

For the Brazilian market, GSoft has chosen one of its star products -GMediaPlan - ex-libris of TV production planning and management.

"For distribution and technical support of GMediaPlan, the company has decided to establish a partnership with LineUp. Founded by a team of engineers coming from large television broadcasting stations, industry of solutions for broadcasting and TV producers, LineUp operates in the broadcast market, in the engineering, projects, sales, technical support and technical service areas.

Laércio Roma, International Business Partner at LineUp, mentioned "We constantly look out for the greatest technology providers worldwide, in order to bring those technologies home, thus benefiting the Brazilian broadcasters and producers".

With the forecasted growth of production activities, due to Olympicis, football championships and other major events hapenning soon in Brazil, "The pressure over production resources for most broadcasters will increase exponentially" - Laércio added - "and the need for optimization and streamlining the production capacities will be at its peak."

According to Laércio Roma, "GMediaPlan comes to address this increased need, bringing higher degree of efficiency and control for the entire production cycle."."

Nilson Fujisawa, Sales Director at LineUp added: "Having closely evaluated other potential products and partners in Europe and the US, we've chosen to represent GSoft mainly for the excellence of the company and its products, and because we believe GMediaPlan to have the best value for money in the market of broadcast planning solutions."

GSoft is aiming to bring an important constribution to increase efficiency of TV production for Brazilian broadcasters" - José Abecasis Soares added - "By offering one web based tool, accessible anytime anywhere, to keep track of the entire production projects, controlling and planning all the resources involved and associated costs, in real time."

To promote and communicated GMediaPlan the company has prepared demo videos, video case studies, brochures and other sales materials available at http://gmediaplan.gsoft.tv/.

For further info about LineUp, please access: http://www.lineup.com.br/

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