August, 2010
It was created earlier this year de SPOT project - Advertising and Optimization System, developed together with GSoft. The SPOT project consisted on implementing GMedia Ad and optimizing internal processes, ensuring the maximization of the expected benefits.

This solution enables ZON to support the entire cycle of selling advertising and the strategy to be followed, as well as to respond adequately to the growing demands of the competitive market where it operates.

Despite the new solution has been in production since only two months ago, it is possible to verify the achievement of significant gains at the operational level, particularly in terms of information access and control and operational efficiency. In the future, the implemented solution will allow ZON to provide new and innovative commercial offers that will enable it to continue to strengthen its competitive advantages.

The project ran for 18 weeks and went into production on 1st June as planned.