July, 2010
Público selected GSoft to implement Syrius Media Business Intelligence, customized for the press.

Implementing this solution enables Público to obtain important benefits, such as:

• Decentralization and automation of internal reporting;
• Standardize the reporting procedure, to ensure that the entire organization works in the same reality;
• Quick and easy acsess to information;
• To give decision makers updated and accurate information that allows them to understand market and business trends and to support decision making.

The project was successful, lasted eight weeks as planned and went into production last July.