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GSoft in the News: “Zon chooses Gsoft solutions for managing airtime sales and traffic”

February, 2010
Zon chose GSoft solutions to modernize airtime sales and traffic processes on cable television channels and movie theaters.

Zon chose a solution that is already in use in Portugal for RTP, SIC, SporTV, among other media companies: GMedia Ad, which will replace Zon's current commercial management system.

The project's objectives are to implement a solution that supports airtime sales and traffic, to ensure access to data in the existing platform and to integrate the new solution with Marktest applications and the existing systems of national television broadcasters.

GSoft believes that this project will give Zon important means to further strengthen its competitive advantage and grow steadily.