GSoft - News

GSoft in the News: “Integrated management solution for media”

November, 2009
GMedia Suite optimizes operational media processes, allowing managers making quick decisions, being completely aware of the overall state of the company.

One of the main features of GMedia Suite is to promote a distributed and collaborative way of managing information, allowing greater integration and coordination of the various areas and processes of the company. Managing information in a global way leads to a more robust information system, making the extraction of information to the management easier.

GMediaGMedia Suite includes advertising (GMedia Ad, GMedia Portal), schedule/content management (GMedia TX, GMedia Asset) and operations management (GMedia Plan), further enhanced by the analytical component of Media Business Intelligence (Syrius), which helps users to recognize trends, identify opportunities and establish strategic objectives.GMedia

Companies can acquire GMedia by modules and, according to its needs, integrate them with third-party software, e.g. SAP and Oracle ERP.

Quoting Carlos Santos, GSoft CEO: "GMedia solutions are recognized by our customers as instruments to achieve significant benefits, including: (I) efficiency gains in terms of operations, (II) cost reductions resulting from an efficient use of available means and resources and (III) optimization of advertising revenues".